Projecto e património edificado em São Paulo. Três casos como práticas de mudança.
Carolina Miguel dos Santos Barreiros
2013-11-06
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Tít. orig.: Marketing management and administrative action
Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 1e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of thefoundational topics in thirteen chapters, Marketing 1e is the ideal choice for any Principles of Marketing course.With Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by e...
Tit. orig.: Le marketing: objectifs et méthodes
Convocatoria de ayudas para la elaboración de materiales docentes en valenciano y en inglés. Curso 2014/2015. Vicerrectorado de Cultura, Deportes y Política Lingüística, Universidad de Alicante.
